The media technologies that have appeared since the middle of the 20th century, have continued to put radio in a peculiar predicaments time after time. Just as it appears that radio might become obsolete, something or someone comes along to breathe new life into the radio industry. In contrast to media technologies like television, the internet, and mobile devices, it seems archaic to tune into radio stations just to hear voices being transmitted to little boxes via radio waves. Nonetheless, in the face of technological advances that, at first, appear to signify its demise, radio, radio swap shop, and swap shop radio has proven resilient time and time again.
Whether its AM radio, FM radio, radio swap shop, or shop and shop radio, radio technology is still around, and seems to be thriving more than ever. It makes one wonder how radio continues to not only stay around, but to prosper despite all of the other rabidly popular media alternatives? Well, the answer to that questions really is not that complicated. Regardless of whatever new media technologies appear, radio is portable, radio is convenient, and radio is free. Furthermore, radio has proven itself highly adaptable via technologies such as internet radio, satellite radio, and swap and shop radio swap shop. Of course, without radio, what would the commute to and from work be like? What would workers listen to at the office, the warehouse, or sitting up in their big rigs? What would coworkers do if they were unable to call in and win free lunches or Engelbert Humperdinck tickets? Life would be dull, indeed.
While there are certainly so called sexier media technologies out there, radio and radio swap shop are going nowhere. It is almost as if radio has quietly become a way of life for Americans. So, whatever new media technology is next to come down the pipe, radio aficionados and radio swap shoppers need not worry; because radio will surely find a way to adapt or reinvent itself, yet again.
