Swap Shop Radio Good for Your Station

Shop and shop radio

What exactly is a Swap Shop radio program? And what can it do for your radio station? As hard as it may be to believe, it describes a radio program where people can call in and either swap things or shop for things. How about that for truth in advertising?

Probably the most well known example (aside from the one in your own radio market) belongs to Clif Desmond in Florida, who has been running a swap and shop style show since the 80s. He perfected, if not pioneered, the format, and continues to host his show in several Florida markets. Not only that, Desmond also travels the country and advises stations on how to open their own radio swap shop. Advertisers are happy to buy space on swap shop and shop radio programs, since callers to such programs are already in a buying mood. Stations across the country a Continue reading Swap Shop Radio Good for Your Station