Classified advertisements are some of the most utilized form of buying and selling processes in the world. One person has a good to offer, another has a need and the means to pay for it, and thus a business transaction is completed. There are quite a few things that make the idea appealing; no tax requirements, no regulating bodies, and no restrictions of any kind really. Using classifieds has been in practice for quite some time, dating back to the inception of advertisements in the newspaper. Because of the ease and convenience of finding something you need or want in the local community around you, without having to buy it new, is a great draw and also perfect for newspapers. Today, the concept of classified ads has shifted to the internet and even to the radio, such as swap shop radio, where people can conduct person to person transactions over the Internet or over the phone.
Swap shop radio is becoming more and more popular because it serves as a free platform for buying and selling personal items or requesting items that they are looking for. The typical set up is followed by most swap shop programs, from national radio swap shop programs all the way down to local stations like the KSID radio swap shot. Programs such as KSID embrace the community activity using classified ads and, in turn, create a channel for people to easily access and post items that might be for sale. Listeners can then call a specific line dedicated to the sellers and the buyers call a buyers line, in most settings. These swap and shop radio programs are a great way for people to search through local sellers and buyers without having to constantly track down whatever it is they are looking for.