When we take a look at grooming trends over the past couple of decades in the United States, it is easy to see how the market for male grooming products has adapted and grown. In western Europe, where the largest male grooming market is located, you will find a market that was valued at $12.4 billion in 2015.
In 2017, the size of the global men’s grooming market had grown to $20.5 billion and, according to Euromonitor, is projected to reach over $60 million by the year 2020.
Whatever your personal style might be, the male grooming market has expanded to include specialty products for the men who choose to grow and maintain that epic beard–the beard that is just a small dollop of all natural beard oil away from making you look a tiny bit lost. Beard care products stand between you looking like the sage you were born to be and the lost wanderer you could become.
If you’re going to grow that beard, there are ways to do it right. You can’t just sit back and simply let the hair grow out of your face. That might have been a trend at one point, but it has gone away and been replaced by a line of products specifically designed for making your beard look its absolute best. Here are three steps to getting and maintaining that perfect beard for today’s fashion.
Wash your beard
In today’s men’s grooming market, companies have been seeing the demand for products designed for the beard and have been producing great beard washes and beard shampoos. They are specifically formulated for beard hair and do wonders compared to what you might normally use otherwise.
If you don’t have a beard wash or beard shampoo, you can use a small amount of regular shampoo. Just try to avoid using bar soap or a body wash; they tend to dry out the beard hair follicles.
Use a conditioner and beard oil kits
Beard hair has a tendency to dry out relatively easily. When left alone, the air and elements dry the beard right along with your face. If your face is dry, you put on lotion to replenish your dry skin The same thing goes for your beard. Use a conditioner and keep it healthy.
All natural beard oil is the perfect way to condition your beard after you have washed it and are maintaining it. In addition to all natural beard oil, you will also find beard butter and beard creams to help with grooming as well as conditioning.
Comb and style your beard
Depending on the shape of your face and the type of beard you want to have, having a beard comb and clippers to maintain that sculpted look is important. You might have a great barber to do the main trimming maintenance, but if you need a quick style adjustment, it’s great if you can do it yourself.
Beards are in these days, and no matter what style you desire, there is a beard grooming product out there to meet your needs.